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Wednesday 17th of April 2024, 00:12 CET |
| Bucket-and-spade brigade hit Bulgaria |
September 22, 2002
Observer
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Written by Hilly Janes
Posted by HW on April 17, 2024
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Think Bulgaria and what comes to mind? Cheap skiing holidays, cheap wine, Olympic shotputters, er...The Wombles... that"s about it. Now mass-market operator JMC has decided four of its Black Sea resorts are just the ticket for low-budget family deals and has dedicated a whole new brochure to bucket-and-spade holidays, Bulgarian-style.
The country"s 230 miles of white sandy beaches, lined in places with concrete hotel blocks, were once the equivalent of the Spanish costas for Soviet citizens, but perhaps a new generation of British holidaymakers will soon be enjoying red wine at £1.20 a bottle and Big Macs for 30p. (And as Bulgaria is one of the former eastern bloc countries that hopes to join the EU, euros will do nicely.)
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But why Bulgaria, and why now? The drive upmarket in traditional resorts such as Spain and Mallorca is encouraging low-budget holidaymakers to look elsewhere, and Bulgaria represents excellent value for money, says Charlotte Murgatroyd of JMC. Blue Flag beaches, improved standards and Western-style buffet meals in hotels have been rewarded by a steady growth in British visitors for the last two years.
Deals include seven nights" half-board at £1,187 for a family of four. And if that sounds cheap, bear in mind that your average Bulgarian can expect to take home £30 a week. |
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